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Date： April 8-10, 2011　Venue：Shenzhen Convention and Exhibition Center　Simultaneously Held：China Electronics Fair (CEF)
Sponsors：China Electronics Corporation The People's Government of Shenzhen Municipality China Video Industry Association China Audio Industry Association
　 　
　 Integrated Radio & TV Network, Telecommunication Network and the Internet and Booming “N-Screen” Technology An Exhibition of Customized Consumer Electronic Terminals, Technology and Content
　 With the enforcement of the policy to integrate the three networks (i.e., the radio & TV network, the telecommunication network and the Internet) and the rocketing development of the Internet, an evident trend appears. Internet application gets more and more customized with increasingly intelligent terminals. In addition to personal computers, network access has already applied to a good variety of personal terminals such as UMPCs, smart phones, MIDs, tablets, e-books, televisions, IVIs and even extends to the IOT that helps things link together, inducing the tendency for household appliances to enjoy full networking and intelligent life. Content goes into terminals with growing integration of 4Cs. Terminals with screens multiply and an Internet that can be found anywhere is becoming reality. Seamless customized experience based on personal interest, needs and social network offers information and entertainment to people anywhere at any time. And this is the picture of a N-screen-based customized Internet experience.
As a platform of value chain cooperation and integrated media communication to push new technology and new products forward to terminal consumers, China Consumer Electronics Fair (Shenzhen) (CCEF) will concentrate on the latest consumer electronic terminals and contents in the world and is becoming a grand event for consumers of digital technology. As an effective marketing closest to the largest global market, CCEF is becoming an indispensable choice by global producers of consumer electronics. Ubiquitous customized Internet terminals and contents will highlight CCEF 2011 in an age of N-screen characterized by its diversity and plurality.
　
　 Share the Largest and Fastest China Consumer Electronics Market
　 Presently China is the first in the world in terms of the number of Internet users and has become the largest regional market across the planet in mobile phone and tablet TV sectors. China’s PC market will also jump to be the number one in the world by the end of the year, offering the largest IT market to people around the globe.
The importance of China’s consumer electronics market makes the Chinese market not only one of the first places witnessing the latest technologies and products of global consumer electronics giants but a cradle and touchstone for new technologies and products. Following the accelerated urbanization, China’s consumer electronics market is experiencing a solid growth further. Native brands on the local market will engage in a new round of competition with international players to share the business opportunities in the rapid development of the Chinese market and go on to the international arena thereby.
CCEF, an arena for global consumer electronic giants to compete.
　 Take Over the Pearl River Delta as a Marketing Stronghold
　 China and the neighboring East Asian countries are the R&D and manufacturing center of global consumer electronic products. Above all, the Pearl River Delta and the pan-Pearl River Delta region constitute the manufacturing and R&D base with highly intensive industry, backing up the development of local and global consumer electronics with the advantage of industrial clusters. Meanwhile such strengths as intensive city circles in Guangdong, Hong Kong and Macau, intensive consumer population, intensive international and internal channels and windows, intensive logistics and intensive terminal and accessory/component industry also make the area the most important purchasing and information center in global consumer electronics where international and local markets, channels, brands and manufacturing resources converge.
Shenzhen is adjacent to Hong Kong and Guangzhou and purchasers from home and abroad are busiest trading in April. The unique regional superiority makes the city a place for foreign and native consumer electronics buyers, practitioners and the general public to get together.
NEWS
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　 CCEF is short for China Consumer Electronics Fair (Shenzhen) 2011. It is a fair of 30,000 square meters, held together with China Electronics Fair (CEF) , China's largest electronics trade show; it is not only a show, but also an integrated marketing platform that provides media exposure chance, buyer invitation, brand promotion and other marketing services that up to half-year, besides exhibition booth.

With three core elements of terminal, content and user experience, CCEF is digital lifestyle oriented, powered by innovation and development, guided by green energy, focusing on media communication and channel expansion, to create an international consumer electronic communication platform that permits consumers to fully experience the " Digital Technology Innovates a Better Life."

Relying on the China’s market, especially Shenzhen, a unique industry background and a global R & D, manufacturing, supporting, marketing and procurement centers of 3C products, CCEF shares China's electronics Fair(CEF)’s more than 70,000 buyers and the Pearl River Delta’s overseas buyers purchasing gold season in April, and focuses on helping home and abroad 3C, especially consumer electronics manufacturers to develop China's market.
　
　 　
　
China Consumer Electronics Fair (Shenzhen) 2011 (CCEF)
Date： April 8-11, 2011
Venue：Shenzhen Convention and Exhibition Center
Theme：Digital Technology Innovates a Better Life
Exhibition Area：30,000 square meters
Supporters：
The People's Republic of China Ministry of 　　　　　 　 Industry and Information Technology
The People's Republic of China Ministry of Commerce
Sponsors：
China Electronics Corporation
The People's Government of Shenzhen Municipality
China Video Industry Association
China Audio Industry Association
Co-organizers：
Chinese Institute of Electronics
China Computer Industry Association
Organizers：
China Electronic Appliance Corporation
China Electronic Exhibition & Information Communication Co., Ltd
Shenzhen Convention and Exhibition Center

Hall Plan：

Hall 2-AV Feast:
Household AV & digital products exhibition area, 3D Carnival and stereoscopic vision exhibition area, projected display exhibition area, consumer electronics designing technology exhibition area, people-benefiting policy bidding winning products exhibition area and a special exhibition area for 3C channel sellers
Hall 3-Mobile Lohas:
3G products and smart phone exhibition area, portable digital devices exhibition area (including MP3/MP4, mobile TV, digital cameras, DV, ect.) and vehicle electronics exhibition area Computers, network and peripheral products exhibition area (including laptops, UMPCs, slates, e-books, etc.), Internet content and new media exhibition area (searching, video, SNS, etc.), software and service exhibition area, small household appliances and healthy electronics exhibition area
Hall 4-LED Zone：
LED famous brand partition
LED/OLED technologies, materials, devices partition
LED signboard, display technology application partition
LED lighting application paptition
Booth Price：
Standard booth (3m × 3m = 9 ㎡): RMB 10,000 yuan/ booth
Raw (36 ㎡): RMB 1,000 yuan / ㎡
Note: Standard booth includes: three sides exhibition walls, booth carpet, company name fascia board, two lights, one 220V outlet, one table and two chairs.		 Target buyers：
Consumer Electronics channel deputy
Consumer electronics industry's R & D, manufacturing and distribution engineers
Mass and professional media Users

Dealers
Consumers
　
　

1. Channel expansion at home and abroad
l CCEF pays special attention to domestic buyer organization and has specific channels of it, including department store associations of national ministries, large channel dealers, large home appliances/ IT/ digital products retail chain markets, channel retailer of 3rd or 4th market and "home appliances to the countryside" channels;
l Well-known 3C dealers both domestic and abroad are invited, including Wal-Mart, Carrefour, Best Buy, Gome, Sundan, Suning, Onezero, PC Mall, SEG, Ego, PC online, Yuanwang City, etc. ;
l Buyers from 3rd or 4th city channels , in particular buyers interested in strategy "home appliances to the countryside" are invited;
l Buyers dealing with TV shopping, online shopping, e-commerce are invited as well;
l CCEF will share overseas buyers together with Hong Kong Electronics Fair and Canton Fair, which are held consecutively.;
l Besides, CCEF will invite channel dealers and retailer out of China Mainland, including Japan, Korea, Hong Kong, Taiwan, Southeast Asia, India, Middle East, Africa, Latin America, Russia and Europe and the United States, make strategic partners and establish overseas promotion channel.
　

2. Buyer organizing and promotion at home and abroad
l Press conference: Press conference will be opened in Beijing, Shanghai, Guangzhou, Shenzhen and other places;
l Overseas promotion: China Electronics Corporation’s global partners in Hong Kong, Taipei, Tokyo, Seoul, Berlin and Las Vegas will promote CCEF together;
l Professional media: Advertisement and press release on more than 100 professional media; each media on an average of 10 articles per day, 90 articles per month.
l Distribution: Thousands of promotional materials will be distributed to professionals by domestic and foreign media;
l Mass media: Advertisement and press release on CCTV, Guangdong TV, Shenzhen TV, Shenzhen Traffic Radio, Shenzhen Special Zone Daily, Nanfang City News, Shenzhen Economy Newspaper, Economic Daily, Nanfang Daily, Shenzhen city bus station and Shenzhen Metro station;
l E-push: Advertisement on hot online media, DM and EDM advertising;
l Call-center: Direct calling to more than 6,000 VIP visitors for exhibition and seminars invitation;
l Exhibitors’ customer invitation: To assist exhibitors to invite their key customers and customers they are willing to meet;
l Pre-registration online and related information preview through www.ChinaCEF.com.
l VIP visitor registration channel onsite.
　
　
China Electronic Exhibition & Information Communication Co., Ltd 　　No 49, Fuxing Road, Beijing, 100036, China
Tel：+86-10-5166 2329-26 Fax：+86-10-6813 2578 Email：yxd@ceac.com.cn


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